The Difference Between a Servicemark and a TrademarkĪ service mark is similar to a trademark except in the fact that it is used to mark a service instead of a product.
Since wordmarks can be so effective for branding, they are becoming the norm when it comes to designing. While some of your most favorite companies may be easy to remember simply by seeing their graphic, if every company was represented by small graphics only it would likely cause confusion and make it difficult to remember all of the various pictures and images.Ī wordmark not only creates a recognizable image but also has the name maintain a large presence. Wordmarks are easily identifiable and recognizable with three of the most well-known and remembered ones being: We have established that a wordmark is a logo, but not every logo is a wordmark. If the word contains an additional image, it is not considered a wordmark. There are no pictures or graphics images aside from they created from the name. The primary difference between the two is that a wordmark is a text-based logo. While every wordmark is a logo, not every logo is a wordmark. Often, these are effective at the visualization of the word evoking an image of the product. The text is given a graphical treatment to make it more memorable and identifiable. Examples of this would be the script styling for the word Coca-Cola. The owner of a trademark can be:Ī wordmark is a distinctive text-only logo of the name of the company that is created for identifying a company and also in the company's branding. Consideration for Composite TrademarksĪ design mark trademark is a recognizable sign, design, or expression that identifies a product or service as coming from a particular source. How Design Trademarks Are Treated By Examining Attorneys 6. The Difference Between a Servicemark and a Trademark 5. Differences Between Wordmarks and Logos 3.
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